David E. Carter Biography



David worked his way through the University of Kentucky, earning a degree in advertising. After working for a year in advertising, he then received an assistantship at Ohio University's renowned School of Journalism. Not long after receiving his master's degree, he started a one-man ad agency in his home town of Ashland, Kentucky in 1967.

Advertising:  Carter had been advised, "if you want to be in advertising, go to the big city.” He ignored that advice, and his agency was soon accepted into the AAAA (American Association of Advertising Agencies.) Carter won his first Clio Award in 1980. (He would go on to be honored by the Clios ten times.) His Kentucky-based agency grew, and his client list soon expanded geographically. By the early 1980s, he had clients in places such as Miami, San Diego and Anchorage.

Creative competitions: Early in his career, David saw an unmet need -- for a national competition for non-network TV commercials.  He founded the Telly Awards in 1980, and the competition grew into one of the largest and most respected awards shows for TV and video productions. He also founded American Corporate Identity, and in the mid-1990s, he acquired the Creativity Annual from Art Direction Book Company of NewYork City.

Baseball Projects: In the Mid-1980s. baseball memorabilia was booming. Davi created Decathlon Corporation, which produced limited editio prints of Hall of Fame baseball players.This led to his founding the MIckey Mantle-Whitey Ford Fantasy Baseball Camp. During the same year, he produced a documentary about Negro League baseball player Lou Dials and one about the Mantle-Ford Camp. Those 2 films won 3 Emmy Awards in 1987.

David's idea for a "logo book" was turned down by 17 publishers. He self published his first 8 booss. He became  the top seller for HarperColins design  books imprint with over a million books sold worldwide.

Two of David's films were shown at the Baseball Hall of Fame Film Festival in Cooperstown, New York. Ashland's Field of Dreams is a nostalgic view of 1950s baseball in his hometown. Dear Baseball: I Love You is his "love poem to baseball."

David has7 Emmy Awards for a wide range of work, including baseball documentaries, humor, and variety programming. His work has been seen on NBC prime time and late night, and on PBS stations around the country.

David's caricature by noted artist Al Hirschfeld appears on the jacket of more than 60 books published and distrubuted worldwide by HarperCollins.

Television:  In 1988, during the network writers strike, Johnny Carson returned (without the writers) and did a comedy skit that "bombed" Carson said, "if anubody out there has anything better than this, send me a tape.  David and his TV producer Richard B. Friley produced a comedy clip that they sent to The Tonight Show. That betwn a 4-year relationahip that enced only when Johnny retired on May 2, 1992.  A total of 13 of the comedy pieces ran. All were produced in Ashland, Kentucky!

Television: Carter returned to the classroom in the 1990s. He received an MBA from Syracuse University in 1995, and immediately afterwards he applied for the Owner-President Management program at the Harvard Business School. He graduated from the 3-year OPM program at Harvard in 1998.


Education: Carter returned to the classroom in the 1990s. He received an MBA from Syracuse University in 1995, and immediately afterwards he applied for the Owner-President Management program at the Harvard Business School. He graduated from the 3-year OPM program at Harvard in 1998.

Branding Consulting: In the 1980s, David concuted branding seminars in New York, Chicago, and Los Angeles for Advertsing Age.  This let to a major presence  as a corporate identity consultant, with affiliate offices in Bangkok and Jakarta and Caracas, creating brand images for many large international companies.

Florida: In 2003, David sold his largest busineses, and moved to  Sanibel, Florida. By 2007, he had re-entered the creative world, producing films. Since then, he has produced several long-form documentaries though his creation, Sanibel Films.

North Carolina: In October of 2017, David and his wife moved to Hendersonville, North Carolina.


He is continuing his Sanibel film projects, and looks forward to the many creative opportunites that await in Western North Carolina.

www.Branding2020.us

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As the home page mentions, I am back in the logo world, I will have a LOT to say about the state of logo design, branding and related areas.

I have a website, www.Branding2020.us, and a Facebook page. I invite you to check them out.